In the last few months I’ve heard from several people, “You seem to be EVERYWHERE on social media. How do you do it?”
And I have a simple answer to that question: I hired the right person to handle my marketing efforts.
As you all know, I’m a huge advocate of working with experts to make life a little easier. From hiring case workers to assist with aging parents to working with an image consultant to make sure I look professional wherever I go, I believe in outsourcing things that I either may not have time for OR that I just know someone else could do better. And when it comes to promoting my business, I turned to one person: Catherine Tidd with Social Seed Marketing.
Q. How can social media help grow someone’s business?
Networking is always important when it comes to expanding your business and social media can be such an effective tool. No one has time to meet hundreds of people for coffee every week to promote their business, but with the right posts you can reach your target audience with just the click of a button.
It’s important to post often and use content that people will respond to and share. Networking and tagging other businesses widens your audience. Be friendly. Offer tips that show that you’re an expert in your field. If people trust you, they’re more likely to invest in you.
Q. Wait. Post often? I don’t want my clients to get sick of hearing from me!
Of course you don’t! It’s important to provide content that varies so that it’s always of interest to your clients. For example, when I encouraged you to create posts related to kids and money, I did that so that I could expand your outreach to parents and parenting experts who otherwise might not have seen your information about financial planning. I want to make sure everyone knows what a valuable resource you are!
It’s also important to pay attention to your platform. No, you don’t want to post something on Facebook or LinkedIn ten times in one day. But Twitter? Go for it!
Q. For those who are reading this and thinking they don’t have time for this kind of social media effort…what do you suggest?
Outsource – effective social media DOES take effort. There are companies out there who are happy to do this for you…but make sure they are really going to pay attention to YOU and your business. Some are very impersonal and that comes across to the people reading your posts. They want to feel like they know you and that takes a personal investment on the part of the marketing company.
One of the reasons I enjoy what I do is the collaboration between myself and my clients. I’m constantly looking for new ways for them to network within social media and maximize their efforts. One of my favorite quotes (that’s also on my website) is this: