Where are people missing the boat when it comes to marketing their business? In other words, what tools should people be using more?
Trying to market your business without any strategy, plan, or even goal in mind. Entrepreneurs tend to do copycat marketing, which often leaves them spinning their wheels without seeing results.
I recommend to anyone who doesn’t already have experience with digital marketing start by reaching out to a professional that can help them put together a good strategy.
What do you see on websites that you find the most annoying?
Businesses that don’t invest in updating their online presence on an annual basis.
I see a lot of businesses that create a website, set up social media pages, and then don’t touch it for 3+ years.
Surprisingly, I still see websites that are not mobile responsive. That says the owner doesn’t care that much about his business or if anyone can find it. That’s like owning a restaurant and not caring if the reviews about the food being bad and doing nothing to fix it.
I created a fun quiz that will help businesses determine if it’s time for a website refresh Here.
What is the most exciting new idea you are using with your clients?
I have been specializing in designing WordPress Websites for the past 5 years and each year there are new advancements and improvements to make designing a great website even better.
This past year I have started using Lightweight (fast) theme, Astra. This theme integrates with all the plugins and tools I currently use on my client’s sites, and it’s built for speed which makes it super “lightweight.” I know this is the future of all WordPress sites. This along with The Best WordPress Page Builder: Elementor.
There have been so many page builders throughout the years, and trust me, I have tried them ALL. For the past 4 years, my favorite page builder was WPbakery. I know this one like the back of my hand and it was being used by almost every web designer. So why did I make the switch this year and started with a new page builder I would have to learn? …. You guessed it… SPEED. There is no secret that that is becoming even more important year after year. Not to mention, what I am able to create now is limitless.
Thank you, Laura for your insight into making a business more visible on the internet! Check out the Be Digital Marketing Co digital marketing strategy session to learn how Laura’s company can help small businesses stand out online. They will show you how to create real engagement, where to spend marketing dollars wisely, and make sure you are using the most effective marketing strategies.
Laura Bean
Your Digital Marketing Strategic Partner
720-213-6626
[email protected]
www.BeDigitalMarketing.co
